“The Metaphys products are designed with the common idea and they are consistent with the idea even though different companies produce the products: the idea is that all the creative process should start from “observation.” By observing things, you have the perspectives of the second and the third persons, and thereby you can avoid being subjective. It represents “a discipline that explores the basic principle of all existences.” What we think is necessary is really necessary for everyday life? One of our missions is to examine how important the existence of a product is in this world of the excessive production.”